Keyword Rich Domain Names And PPC Marketing
The benefits of Keyword Rich Domain Names is obvious from several different standpoints. A domain name that tells you what the underlying site is about will do better with offline marketing efforts for obvious reasons. The benefits from an SEO standpoint are there, but somewhat limited to the keywords contained in the domain itself. The importance of the domain in PPC (PayPerClick) Marketing campaigns is becoming more clear every day.
Do Search Engines Care If Your Domain Contains Hyphens?
This is a pretty hotly debated topic at the moment, so I thought I would share what I have found in my research, as well as through experience…
According to Matt Cutts, Google mouthpiece, Google’s algorithm doesn’t penalize for use of hyphens even if there are more than 2 or even 3 in the domain name. There is also no reason to expect that you will rank better for keyword rich domains where the keywords are separated by hyphens. So keyword-rich-domains.com will fair no better with Google than keywordrichdomains.com will.
Why In The World Would Anyone Pay Extra For Premium Domains
There are so many places to buy a domain name these days. And plenty of them offering to sell them for less than the mob. So why in the world would anybody pay the extra money for a Premium Domain name? There are a couple of answers to that question.
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